🇦🇪 UAE
Digital loyalty program software in UAE
A loyalty card that lives on the guest's phone. They join with a phone number at the counter, the card goes into Apple Wallet or Google Wallet, and they collect a stamp on every visit. Priced in AED, and fully bilingual with proper right-to-left Arabic.
What differs in this market
- Currency
- AED — two decimal places
- Dialling code
- +971
- Time zone
- Asia/Dubai (UTC+4)
- Languages
- English and Arabic
- Local campaign occasion
- Eid Al Etihad, 2 December
Questions
Does it handle AED correctly?
Yes. Amounts are stored as whole numbers in the smallest unit, and AED — two decimal places. That matters more than it sounds: half the GCC uses three decimals and half uses two, and a shared "multiply by 100" would be wrong in one of them.
Do local phone numbers work?
Yes. Numbers on +971 are recognised and normalised to international format, including when typed in Eastern Arabic numerals.
When do campaign messages go out?
Inside the quiet hours you set, on Asia/Dubai — the business's clock, not the server's and not the browser's. UTC+4 is an hour different from parts of the GCC, which is exactly the kind of detail that sends a message at the wrong time.
What about local occasions?
Campaigns can be built around Eid Al Etihad, 2 December, as well as Ramadan and both Eids.